Brand Manager - Shopper, Trade & NPD
Job Title : Brand Manager - Shopper/Trade & NPD Location : Plymouth Package : Up to £30k Basic Package THE COMPANY: Instantly recognised snacking products, exclusive brands (and own label), a highly capable team and in the last 2 years this business has seen double digit growth; so a real modern day success story. Unlike many other businesses they are more versatile, focussed and ambitious. They understand the needs of both their consumers and retailers and now need to recruit an ambitious individual for a Brand Manager role. THE JOB Ensure Brand and NPD is translated to the shopper and customer experience so that ROS at point of purchase is increased Regularly Track and analyse Brand performance. Assist in commercial execution of key NPD/EPD Develop customer/shopper marketing Strategy and plans for key channels (incl Export) and customers aligned with agreed Budget and Brand/Commercial Strategy. Budget management for POS and customer collateral Management of BTL and ATL agency activity Collaborate and align with Sales controllers, National Account Managers, Regional Area Managers and Business Development Team to execute plan on time. Review and evaluate all activity gathering learnings and make recommendations for improvements. Develop and coordinate all Marketing comms to sales team incl Sales & Marketing Meeting. Recommend, plan, execute and evaluate results of key trade events. Assist in the commercial execution of Key NPD incl pack design/artwork development, working with sales to estimate forecasts, promo plans, working with finance to develop P&L, working with NPD Manager to develop product and launch on time. YOU: Degree ( ideally commercial), CIM qualified Preferably FMCG marketing or trade marketing Looking for second job in marketing Agency and Supplier Management Market data analysis Event management Budget Management and understanding of financial metrics ( P&Ls) If you wish to apply for this role please click on the apply button with a copy of your up to date CV in word format quoting ref number 9907/10sm Not right for you? We’d still like to speak with you about other sales, marketing or category management opportunities, so please do send an up to date copy of your CV and we will call you.